Claim conflict

A mismatch between two or more public sources or between a public source and an AI or shopping-channel observation. In glossary scope: a contradiction between two or more express or implied commercial claims about the same product, offer, or policy across merchant-controlled surfaces, or between a claim and the merchant's canonical evidence set.

StoreSteady treats claim conflict as a reference term because Unsupported objective claim: An express objective claim ("FDA approved", "100% recycled") with no substantiation in the merchant's evidence set.

• Unsupported objective claim changes what a crawler, shopping channel, or AI assistant can safely infer about the merchant surface.
• Without a named category, operators tend to treat claim conflict as generic AI noise instead of a reproducible finding with evidence and a validation path.

• express claims ("free returns"), implied claims ("eco-friendly"), price promises, availability promises, policy assertions, structured-data assertions, and AI-generated claims attributable to the merchant.

Extract claims from PDP, structured data, marketing pages, and AI-generated content. Retrieve canonical evidence from policy pages, certification artifacts, feeds, and checkout responses. Run claim-vs-evidence contradiction checks at the semantic level (not lexical). For material claims, require substantiation per FTC rules.

• A PDP that says "free shipping over $50" and a policy page that says the same - these agree, no conflict.
• "Best burger in town" without substantiating evidence - this is puffery, not a substantiated claim under FTC standards.

1. Identify the merchant-controlled source that creates the claim conflict signal.
2. Reconcile visible copy, machine-readable data, policy text, feed state, and checkout behavior where the term applies.
3. Keep the fix high-level in public docs; detailed remediation belongs inside paid scan workflows.

Rerun the same evidence capture used for detection. The finding is validated only when the original claim conflict signal no longer reproduces and adjacent source surfaces still agree.

• FTC Act §5 - truthful, non-deceptive, substantiated commercial claims →
• FTC Endorsement Guides →
• Google Merchant Center misrepresentation policy →

• Product truth →
• Policy-grounded answer →
• AI policy misstatement →

• StoreSteady public methodology →
• FTC Act §5 - truthful, non-deceptive, substantiated commercial claims →
• FTC Endorsement Guides →
• Google Merchant Center misrepresentation policy →